Ausnew Home Care | Employers are offering big incentives to attract and retain staff

Employers are offering big incentives to attract and retain staff

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During the tech boom of the 1990s, companies would lure new employees with promises of office pool tables, beanbags and video games. 

Now with record low unemployment and a lack of international workers, companies who want to attract the best and brightest have to think outside of the box.

Although Australia's unemployment rate was 3.9 per cent, the net migration rate was 5.665 per 1,000 people, a 4.16 per cent decline between 2020 and 2021.

The National Skills Commission's most recent Skills Priority List found 42 per cent of technician and trade occupations were currently facing shortages.

This week, the Ramada Resort by Wyndham in Port Douglas announced a recruitment drive to try to fill 14 casual and permanent positions.

The company announced that it was offering a host of benefits to successful candidates, including a starting bonus, paid parental leave for full-time employees, subsidised private health cover, a free two-night stay and professional development funding.

Wyndham Destinations' human resources director Simon Tufrey said as tourism demand increased, they needed to attract people back to hospitality.

resort pool surrounded by trees and deck chairs
Ramada Resort in Port Douglas is offering incentives including sign-on bonuses and weekend stays.(Supplied: Ramada Resort by Wyndham Port Douglas)

"We are not just competing with other hotels and resorts, we are also competing with other industries that are hoping to attract the best talent to their organisation," he said.

"We believe we are offering something that is very compelling to the market.

"Our resort in Port Douglas is offering a sign-on bonus and another bonus after probation as a retention tool.

Mining, hospitality hit hardest by worker shortages

TP Human Capital managing director Clayton Cook said there had been an increase in incentives being offered by employers since COVID.

"With low unemployment and migration, businesses are concentrating on not only attracting new staff but also retaining their current staff," he said.

"There are quite a few things that businesses can do to stand out from the competition and attract the attention of potential employees.

"We are seeing things like sign-on bonuses being offered, better leave options, and private health insurance."

Man in white polo shirt sitting a desk behind his computer
Clayton Cook says hospitality, trades, mining, aged care and early childhood sectors are experiencing worker shortages.(Suppled: TP Human capital)

Industries that have been hit hardest by the worker shortage include hospitality, trades, mining, aged care and early childhood workers. 

"Mining in Western Australia has been pretty buoyant but they have been pretty isolated due to their border isolation," Mr Cook said.

"They haven't been able to get the workers from interstate that they would normally rely on.

Mr Cook said the United States was leading the trend for attracting and retaining staff.

"One of the more unusual incentives being offered is unlimited personal leave," he said.

"Saying that you can have unlimited personal leave does seem crazy but there are KPIs and targets that need to be met.

"Another unusual incentive that companies are offering to their staff is a personal assistant, so whether it's getting the groceries, taking your dogs for a walk or washing the car, the personal assistant does those things for you.

"They use it as a selling tool to not only attract staff, but it also helps increase productivity from employees."

Man in white shirt with three corgis on his lap
Dr Sam Kovac has started offering overseas trips to lure potential vets to work at his business.(Supplied: Dr Sam Kovac)

Pay rises not enough for workers

Director of Southern Cross Veterinary Surgeries Sam Kovac said the increase in pet ownership during COVID meant there was now an increase in demand on vet services.

"We surveyed our staff to see what they wanted, and they told us that salary increases were a lazy way of saying thanks," he said.

"We order them lunch every Wednesday and we also offer one doona day per year, where you can just ring in and say you want to stay in bed for the day."

Mr Kovac said they also have exciting incentives for new recruits.

"For our existing staff, we give them lavish trips away with their partners as a thank you for putting in the hard yards."

The disability services sector has also been experiencing a critical worker shortage and Able Australia CEO Lynette McKeown said they were offering staff discount cards as an incentive.

"The discount card gets 5 per cent off groceries, retail, clothing and even the movies," she said.

"This is to help staff counteract inflation and also as a way of saying thanks."

Able Australia has also started employing people who have no training or qualifications.

"Instead, we are training them ourselves."


Source: ABC

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